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The online shopping phenomenon is forcing almost every retail marketer to reexamine and revamp its on-site offerings to lure consumers away from their computers. The problem is especially acute for the auto industry, in which three-quarters of buyers prefer to shop on the Web, per Yahoo research. General Motors' Saturn, which built its consumer-friendly strategy on a no-haggle pricing policy as well as picnics and factory tours at its former plant in Tennessee, is facing the problem head-on by i...

Jill Lajdziak, in charge of General Motors' Saturn brand, candidly admits her goal: making Saturn "less of a chick's car." Saturn owes much of its success to women, who are 55% of its buyers.

How about a free cappuccino with that oil change? Saturn customers could get both thanks to a redesign effort sweeping through showrooms. Called the Retail Environment Design 2, or RED 2, the program puts lug nuts, laptop stations, lattes and love seats under one roof.

Yahoo! recently published a revealing look at its users' interest in General Motors and its products.

To see the future of the Saturn Aura midsize sedan, you only need to look at the chiseled new Opel Insignia. To see the future of the Saturn brand, which GM is remaking with a line of excellent, stylish and affordable cars and crossover SUVs, takes more work. The stylish and expensive-looking Insignia is a dead ringer for the replacement for Saturn's acclaimed Aura, thanks to GM's strategy of combining engineering and design for Opel and Saturn. The new Aura should go on sale next year as a 2010...

Founded in the mid-1980s by General Motors as a way to fight Japanese competitors, Saturn has evolved from an independent auto company based in Spring Hill, Tenn., with one model of car to a GM division that has three new products on its platter, including the new Ion small car unveiled in New York last week and the promise of more new models to come.

GM will take the first step in an expensive effort to turn around its lackluster Saturn brand this week at the North American International Auto Show as it unveils two heavy-horsepower vehicles.

Saturn, the division that General Motors hatched 15 years ago as a "different kind of car company," will soon try to get across a new message: our cars are cool now.

With new vehicles, Saturn aims for major transformation.

First Cadillac, then Chevrolet, now Saturn. After spending billions to revamp two of its most storied brands, General Motors Corp. has turned its attention to one of its newer makes - an estimated $3-billion-US effort to inject some excitement into the Saturn lineup and create a portfolio that appeals to a broader audience.

The official corporate web site. Learn about the latest models, pricing, and retail facilities.

According to this year's NADA annual Dealer Attitude Survey, Saturn is near the top again in the fifth spot.