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Saturn has Sharp Cars, Low Profile (Visit this link)

To see the future of the Saturn Aura midsize sedan, you only need to look at the chiseled new Opel Insignia. To see the future of the Saturn brand, which GM is remaking with a line of excellent, stylish and affordable cars and crossover SUVs, takes more work. The stylish and expensive-looking Insignia is a dead ringer for the replacement for Saturn's acclaimed Aura, thanks to GM's strategy of combining engineering and design for Opel and Saturn. The new Aura should go on sale next year as a 2010 model. The Insignia's swoopy shape could pass for a BMW. Its range of equipment includes a new platform, an all-wheel drive system tuned for performance and handling. The Insignia looks like a promising car that will be a strong addition to what's already one of the industry's most attractive showrooms. But can Saturn get enough buyers who want a stylish midsize sedan with European character and performance to enter those showrooms? Saturn needs an effective marketing strategy more than ever. Its old models sold nearly exclusively on the basis of low cost and monthly payments. Vehicles like the current Vue, Aura, Outlook midsize crossover and Astra compact are vastly superior to the old Saturn lineup, but they also tend to cost more than what the brand's loyalists are used to paying. At the same time, shoppers looking for well-equipped contemporary vehicles with European flair and room to carry a family never had a reason to visit Saturn before.

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