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Three new TV spots focus on the Ion sedan, the Vue sport utility and on Saturn's full lineup of vehicles that also includes the all-new Relay crossover sport van. All three commercials close by highlighting Saturn's new customer choice program, which helps customers purchase a Saturn on their own terms.

Cadillac commercials were hot, and spots for the Saturn Vue were not, according to survey results from CNW Marketing/Research.

Detroit is behaving less and less like Hollywood's ATM machine. For years, Detroit's automotive companies supported network television with hundreds of millions of dollars of advertising.

Set your video recorders: Saturn's first SKY commercial will air Sunday during the MTV Music Awards.

GM, for its part, has been trying to use the well-received Aura to steal customers from its main foreign rivals. This summer, in a bid to shake up the market, GM put a Camry and an Accord in each of its Saturn dealerships around the country and encouraged car buyers to test-drive the vehicles side-by-side. The move had little impact on Aura sales, and GM has now ended the effort. It has also scrapped a plan to have Chevy dealers keep Camrys and Accords on hand to compare against the new Malibu s...

When it takes over as Saturn's advertising agency, Goodby, Silverstein & Partners will have something Publicis & Hal Riney lacked: fresh product.

General Motors is on a roll. First it bucks its organization by hiring ol’ Bob Lutz to run its product program. Then, it flouts its own internal rules to hire one of the most talented ad agencies in the world to handle its troubled but hopeful Saturn brand.

General Motors recently announced that it will launch an unconventional effort to attract American consumers who don't consider GM products when shopping for a new car or truck.

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said. "That won't happen again," he said. "We will have the money we need to tell the story." The company's new ...

Steve McKee from Business Week: The moment Roger Penske announced his planned acquisition of the Saturn brand from GM, Saturn dealerships around the country initiated a spontaneous and organic co-branding campaign, erecting banners and billboards to celebrate the alliance. Saturn of Wichita's advertising proudly proclaimed: "Finally, a car guy owns a car company." Scott Davies, owner of the dealership, explained the resulting traffic increase by saying: "People want to buy from someone they like...

The Saturn Relay Lightship established a new world class flight duration record for Class B non rigid helium airships with volumes from 3000 cubic meters to more than 100,000 cubic meters when it flew for 24 hours, 40 minutes, and 55 seconds.

Saturn's new brand advertising puts a heightened focus on the division's exciting new lineup of products while remaining true to Saturn's values.

Deutsch LA's new TV ad for Saturn is an attempt to turn the page for Saturn, from heartfelt brand of small town America to hip, fashionable brand for positive change. Saturn has long been conflicted between the Hal Riney "Spring Hill Tennessee" strategy that launched the brand 17 years ago, and the modern Saturn that includes an acclaimed SUV that can run you close to $40,000. It's hard to walk away from that legacy, which is the stuff of advertising case studies and part of the Riney legend. Bu...

Putting aside for a moment General Motors' past five years of bizarrely passive-aggressive behavior regarding the Saturn brand and its gratuitous humiliation of Hal Riney - the ad man who allowed Saturn to transcend its automotive mediocrity - there's a problem with the new advertising.