Demographics
Links
Automakers Try To Get In Sync With Kids Today
A study by J.D. Power and Associates found that in 2000, Volkswagen had the youngest average-age buyer at 38. Toyota falls in the lower-middle of the pack at 43, along with GM brands Chevrolet and Saturn.
Study Shows Women Prefer Saturn
A recent survey by R.L. Polk that studied the car buying habits of men and women.