History
Links
How Saturn Built a Brand
GM's basic premise was that a world-class compact car and a strong quality culture could not be created within the confines of an existing General Motors division. A new company was therefore formed and given the freedom to create not only a product but a whole new organization free from the restrictive UAW contract and the historically confrontational relationship between labor and GM management, free from the constraints caused by an existing brand family, and free from the inhibitions of an e...
Right Brain People: The Saturn Story
By 1980 GM had given up competing with the Japanese big three — Toyota, Honda and Datsun. At least at the low end of the market GM executives realized that they had lost the ball game. Their products cost more and did not hold up.
Saturn Turns 10
No matter how you look at it Saturn has accomplished plenty during its decade of existence.
Saturn: GM's Brand for the Future
Saturn was touted as a "different kind of car company" when General Motors Corp. debuted the brand 18 years ago with a slavish devotion to customer service, a single-minded focus on compact cars and no-haggle pricing. The fuel-efficient, pocketbook friendly cars, featuring a dent-resistant body, caught on with the public and car snobs alike. Popular Mechanics awarded Saturn a design and engineering award for manufacturing high-quality new vehicles. But then Saturn and its Spring Hill, Tennessee,...