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Welcome ImSaturn Members
With the pending closure of the ImSaturn social networking site, Saturn has been working closely with me to facilitate a transfer of the most popular "social groups" from the ImSaturn site to SaturnFans.com. The remaining folks at Saturn have a sincere interest in making sure Saturn owners continue to have a place to talk about their cars. As a result, I'm happy to announce the creation of the new "ImSaturn Groups" section here at SaturnFans.com. Now more than ever, it's important for Saturn owners to have a place to share their experiences and get help. The new groups were built to closely mimic the group configuration at ImSaturn. You'll still be able to post photos, as well as send and receive messages from other members. You can also create your own social group!
Saturn Introduces "Saturn Authorized Service Providers"
From Saturn: On October 19, 2009, we sent a letter with the news that the sale of Saturn could not be finalized and as a result, the Saturn brand will be phased out over the next year. Reading letters you sent in, as well as the thoughts that were posted on saturn.com has been an emotional and uplifting journey.
Happy New Year: SaturnFans.com Back Online, Server Move Postponed
Well, we're back! After the site crashed over the weekend, I decided to use the downtime to move SaturnFans.com to its new home. I had planned to do it back in Decemeber, but between the holidays, the SF Publisher being down, and other parts of the site needing maintenance, moving the site was not a priority. The good news is that over the weekend I was able to repair the database and fix the publisher. All of the articles published between December 8th and the end of the year will be restored from a backup later this week. Unfortunately, several batches of files transfered to the new site were corrupt, so the move has been postponed.
Saturn Brochure Covers: 2010
A few days ago we took at look back at some of the first Saturn brochure covers. Today we have a sneak peak at what would have been the cover and front spread of the 2010 Saturn brochure. Saturn was reportedly gearing up for a big marketing push in 2010 once the Penske acquisition was completed.
Remember the GM EV1 Electric Car Leased by Saturn?
Darryl Siry from Wired: The GM EV1 was an electric vehicle that was a technical triumph for the time. It generated passion-fueled controversy that still reverberates today. The technological innovations of the EV1 went well beyond the battery pack, inverter and AC induction motor that propelled the car without using any gasoline. The lead-acid battery pack could store only 17 kilowatt-hours for the first generation, roughly equivalent to half a gallon of gasoline. As a result, GM engineers had to do everything they could to reduce the weight and aerodynamic drag of the car to achieve a workable range.
Saturn Brochure Covers: 1991-96
Saturn's original advertising agency, Hal Riney & Partners, managed to capture an essence of Saturn's personality and apply it to printed and recorded media. They created a consistent feel and image with all its printed materials. Many people who missed out on Saturn's earliest days have asked to see what the early brochures were like.
Saturn Was Also a Different Kind of Manufacturer
In the early days, Saturn manufactured its own cars at its own plant in Spring Hill, Tennessee. In addition to innovating on the sales, service, and engineering sides of its business, Saturn's founding fathers spent a significant amount of time developing new manufacturing techniques that were based on some of the "best in class" processes used by companies from around the world.
Virtual Polymer Body-Side Panel Demonstration
Over the years, one of Saturn's most impressive features was their innovative plastic polymer body panels that it used to cloth it's cars in. The panels resisted damage from small dents, dings, and minor bumps — they proved to be very popular among Saturn owners. The panels simply absorbed the impact, and bounced back into their original form. Back in the day, if you went to your local Saturn retailer, the sales folks would eagerly show you how well the panels worked by either pounding on the side of a car with their fists, or by inviting you to jump up and down on a sample door panel laying on the floor. No matter how hard you tried, the panels always went back to their original shape.
Owner Story: Comic Books and Saturn
From Tom Mason: Now that GM is shutting down their Saturn division, let me tell you how comic books helped me get a really nice, reliable car. Years ago, my old car went on life support and, reluctantly, since I could no longer count on my friends to keep picking me up by the side of the freeway, I had to get another one. I hate buying a car more than I hate trying to get a hotel room for Comic-Con International in March. So I needed a plan.




