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From MotorTrend.com: GM's Saturn car division is launching an all-new advertising campaign that it hopes will help give the brand a much-needed boost, reports Automotive News. The campaign, which set to debut in late April, will highlight the Aura, Outlook and Vue models and has been designed to help establish a more focused marketing vision for the brand. Saturn's marketing plan will revolve around the Vue and Aura models primarily, with ads focusing on the Outlook expected later in the ye...

Saturn will appear on QVC to introduce Saturn's all-new seven-passenger Relay to consumers during three "Car Shopping, Saturn Style" segments on December 21.

The unique experience of buying and owning a Saturn always been anchored by the honest and respectful way customers are treated by Saturn retailers. That foundation shines in our new television ads that will appear widely this week during the college basketball tournament. The format of the ads is simple. There's no blaring music or cars zipping down twisting mountain roads. Instead, it's just a Saturn retailer talking about our brand and our products. It represents a renewed focus on the more p...

Automotive News reports that Saturn's 'Sheet Metal' commercial won the prestigious Gold Lion award at last month's International Advertising Festival in Cannes, France.

Saturn spent nearly $155 million on advertising in the first nine months of 2002, a 41.1% jump from the $110 million the company spent during the same period in 2001.

Vehicles shown publicly for the first time at the show will include the Cadillac CTS V-Series, the Chevrolet Malibu Maxx, the Buick Rendezvous Ultra and the Saturn VUE Red Line. The Saab 9-3 Convertible will also be shown for the first time in the US.

Saturn and QVC team up to offer viewers a unique program for those considering a new Saturn.

After sporty new ads fell flat with buyers, GM's no-nonsense offshoot is stressing the basics.

Saturn recently announced that it will end the sponsorship of its pro-cycling team to focus on marketing programs more closely tied to the individual products in its growing lineup of vehicles. Saturn's sponsorship of the cycling team began in 1992 as a way to increase awareness for the Saturn brand.

Saturn is flirting with a different kind of tagline. The line, "It's different in a Saturn," was used in Goodby's winning pitch for the $300 million account. It is meant to play off the brand's original tagline, "A different kind of company. A different kind of car."

The onslaught of cars rolling into movie theaters this summer isn't the cartoon kind. Rather, it's an advertising barrage from automakers trying to get at the blockbuster crowd and driving double-digit segment growth in the medium. General Motors' Saturn Vue and Aura models will be starring on over 30,000 screens in June via buys with both Screenvision and National CineMedia, said Dave Koziara, the brand's advertising manager. He expects to reach more than 150 million people with the ads from De...

In a bold attempt to reach a younger audience, Advertising Age reports that Saturn recently signed product placement deals with three reality television programs that will air early this year.

Reaching out to young car buyers, Saturn is launching the all-new ION with a provocative television advertising campaign in which the ION plays an integral role in helping navigate the transitions common to young adulthood.

The "Rethink American" line that launched a few months ago from Deutsch/LA, didn't thrill me. But what wasn't clear then is that the line is really just "Rethink." Saturn has been running ads that are tagged "Rethink Saturn." What I like about this strategy is that it allows Deutsch/LA and Saturn an open template to deliver some potentially cool messages connected to Saturn. One can imagine ads tagged "Rethink... Fuel Economy." "Rethink... Marriage." "Rethink... Your Choices." "Rethink Your Plac...

Reaching out to young car buyers, Saturn is launching the all-new ION with a provocative television advertising campaign in which the ION plays an integral role in helping navigate the transitions common to young adulthood.