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To Boost Sales, Saturn Rethinks Itself – Again
From BusinessWeek.com: It wasn't an easy conclusion to reach for Eric Hirshberg, the chief creative officer of ad agency Deutsch, Los Angeles, who has been the guardian of Saturn advertising for the past 15 months. But he realized last fall that the sometimes schmaltzy small-town, almost Hallmark card personality that launched Saturn in the late 1980s finally had to go the way of Bob Dole's White House aspirations. "We researched the heck out of this, and we found that it's a dog that just doesn...
Vehicles Shop For Owners In Unique New Commercial
Shopping takes an unusual twist in a new Saturn full-line brand commercial that debuts February 23rd during the annual Grammy Awards broadcast on CBS.
Working Together Video
The United Auto Workers and General Motors have been full partners in the planning and operation of the Saturn plant since the new division began. In this 31-minute video, assembly-line workers, union officers, and line managers tell how labor problems are handled at Saturn.