Saturn Hoping to Score Big at the Box Office this Summer (Visit this link)
The onslaught of cars rolling into movie theaters this summer isn't the cartoon kind. Rather, it's an advertising barrage from automakers trying to get at the blockbuster crowd and driving double-digit segment growth in the medium. General Motors' Saturn Vue and Aura models will be starring on over 30,000 screens in June via buys with both Screenvision and National CineMedia, said Dave Koziara, the brand's advertising manager. He expects to reach more than 150 million people with the ads from Deutsch, Los Angeles, and dealers will have vehicle displays at theaters and linked activities in some markets.