At Last, Product Matches Service For most of its brief existence, Saturn has been a great brand in search of a decent product line. Owners actually look forward to visiting Saturn dealerships, which regularly win customer satisfaction awards, even outscoring luxury brands. Saturn's cars and trucks, however, have offered reliable transportation but no thrill from their styling or performance. That could change today.
Review ItRate ItForward It
Fitting in the Odd Piece The company is making a big bet. Rather than scrap the ailing brand, G.M. insists that Saturn can live another day to fend off Toyota and other Asian competitors.
Review ItRate ItForward It
GM Pulls Saturn into Tight Orbit The memorable first wave of commercials for Saturn, a U.S.-based brand of General Motors, in 1990 promised a different kind of car company. Saturn was a pet project of GM's chief executive in the 1980s, Roger Smith. It promised a new kind of car with a plastic, dent-resistant body, built with the latest manufacturing techniques and sold haggle-free. It was the kind of out-of-the-box idea intended to win back hundreds of thousands of young car buyers flocking to Toyota and Honda.
Review ItRate ItForward It
GM to Relaunch Saturn Unit with New Cars General Motors is relaunching its Saturn small car division with a new family of products, including sports utility vehicles and sports cars, aimed at doubling sales to at least 400,000 units a year by 2007. The 440-strong dealer network of Saturn dealers is to be increased by 100 to cater for the expansion.
Review ItRate ItForward It
Growing the Saturn Brand Nearly four out of five Saturn customers say they would have bought or leased a non-GM vehicle had Saturn not been available. Over half say they would have chosen an import brand.
Review ItRate ItForward It
Philosophies What makes Saturn really different? On this page are some quotes from Saturn's corporate brochures that help describe their corporate culture. Saturn was founded on several concepts that hold to this very day.
Review ItRate ItForward It
Saturn Drivers Idle In Style How about a free cappuccino with that oil change? Saturn customers could get both thanks to a redesign effort sweeping through showrooms. Called the Retail Environment Design 2, or RED 2, the program puts lug nuts, laptop stations, lattes and love seats under one roof.
Review ItRate ItForward It
Saturn is Looking Different Founded in the mid-1980s by General Motors as a way to fight Japanese competitors, Saturn has evolved from an independent auto company based in Spring Hill, Tenn., with one model of car to a GM division that has three new products on its platter, including the new Ion small car unveiled in New York last week and the promise of more new models to come.
Review ItRate ItForward It
Saturn Out to Rev Up Image GM will take the first step in an expensive effort to turn around its lackluster Saturn brand this week at the North American International Auto Show as it unveils two heavy-horsepower vehicles.
Review ItRate ItForward It
Saturn Rising Saturn, the division that General Motors hatched 15 years ago as a "different kind of car company," will soon try to get across a new message: our cars are cool now.
Review ItRate ItForward It
Saturn to Introduce Sporty Roadster Sky, Part of $3B Brand Overhaul First Cadillac, then Chevrolet, now Saturn. After spending billions to revamp two of its most storied brands, General Motors Corp. has turned its attention to one of its newer makes - an estimated $3-billion-US effort to inject some excitement into the Saturn lineup and create a portfolio that appeals to a broader audience.
Review ItRate ItForward It
Saturn's Other Line Comes in Acres A massive piece of machinery rumbles down a row of corn, thrashing stalks and sending a stream of golden corn kernels into the bed of a nearby wagon. Saturn's other cash crop — field corn — is being harvested. While the majority of Saturn team members toil away inside an air-conditioned plant assembling automobiles, two of its employees withstand 90-degree heat to see that the company's other product line — that being its agricultural product line — gets to consumers as well.
Review ItRate ItForward It
