'People First' Campaign Evolves For 2005 Three new TV spots focus on the Ion sedan, the Vue sport utility and on Saturn's full lineup of vehicles that also includes the all-new Relay crossover sport van. All three commercials close by highlighting Saturn's new customer choice program, which helps customers purchase a Saturn on their own terms.
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Automakers Change TV Habits Detroit is behaving less and less like Hollywood's ATM machine. For years, Detroit's automotive companies supported network television with hundreds of millions of dollars of advertising.
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GM Does It Again General Motors is on a roll. First it bucks its organization by hiring ol’ Bob Lutz to run its product program. Then, it flouts its own internal rules to hire one of the most talented ad agencies in the world to handle its troubled but hopeful Saturn brand.
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Lightship Breaks World Endurance Record The Saturn Relay Lightship established a new world class flight duration record for Class B non rigid helium airships with volumes from 3000 cubic meters to more than 100,000 cubic meters when it flew for 24 hours, 40 minutes, and 55 seconds.
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New Saturn Agency Flubs its First Try Putting aside for a moment General Motors' past five years of bizarrely passive-aggressive behavior regarding the Saturn brand and its gratuitous humiliation of Hal Riney - the ad man who allowed Saturn to transcend its automotive mediocrity - there's a problem with the new advertising.
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Saturn and GM Will Debut New Models at NYIAS Vehicles shown publicly for the first time at the show will include the Cadillac CTS V-Series, the Chevrolet Malibu Maxx, the Buick Rendezvous Ultra and the Saturn VUE Red Line. The Saab 9-3 Convertible will also be shown for the first time in the US.
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Saturn Ends 12-Year Cycling Sponsorship Saturn recently announced that it will end the sponsorship of its pro-cycling team to focus on marketing programs more closely tied to the individual products in its growing lineup of vehicles. Saturn's sponsorship of the cycling team began in 1992 as a way to increase awareness for the Saturn brand.
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Saturn Flirts with New Tagline Saturn is flirting with a different kind of tagline. The line, "It's different in a Saturn," was used in Goodby's winning pitch for the $300 million account. It is meant to play off the brand's original tagline, "A different kind of company. A different kind of car."
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Saturn Introduces ION with a Quirky TV Campaign Reaching out to young car buyers, Saturn is launching the all-new ION with a provocative television advertising campaign in which the ION plays an integral role in helping navigate the transitions common to young adulthood.
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Saturn Launches ION Ad Campaign Reaching out to young car buyers, Saturn is launching the all-new ION with a provocative television advertising campaign in which the ION plays an integral role in helping navigate the transitions common to young adulthood.
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Saturn Reviews Ad Options Earlier this year Saturn invited advertising agencies to compete for the right to produce ads for the introduction of the all-new Ion sedan and coupe. The Ion will be launched in the fall of 2002, as a 2003 model with a $100-million-plus advertising campaign.
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Saturn Rolls Out Spots For SUV The Saturn swan song for Publicis Groupe's Publicis & Hal Riney, San Francisco, breaks Feb 12 during the Olympics on NBC for the launch of the GM brand's first sport utility vehicle.
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