Saturn Looks To Make A Comeback Saturn, the only GM domestic division that's unprofitable, should be in the black around 2003 and potentially could post annual sales of 500,000 vehicles by 2005, says Saturn President Cynthia Trudell.
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Saturn Priorities: New Agency, New Product In a few weeks, Saturn officially will launch its sport-utility, the Vue. And during the next year Saturn will get a redesigned mid-sized L series, as well as the Ion, the replacement for the S series. Saturn also has been hinting that at least one more product is in the works - possibly a minivan hybrid.
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Saturn Undeterred By Slow Start Arguing that Japanese automakers started slowly when they entered the U.S. market, Saturn President Donald W. Hudler says he's not concerned about Saturn's tepid pace in Japan.
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Saturn's Fortunes Soaring Sales of Saturn's L-Series cars, which are made at GM's Boxwood Road plant near Newport, were up 76.7 percent from last January. Consumers bought 8,050 of the midsize cars, which are entering their second calendar year on the market.
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Saturn's May Sales Down 13% Saturn's May sales fell 13% to 25,778 units, down from 28,546 last year. However, the company's year-to-date sales total of 121,379 is 9.2% higher than sales figures this time last year when retailers had sold 111,105 cars.
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Saturn's Sales Drop Despite the New Vue Sales of the new Spring Hill-produced sport utility vehicle continued to rise in February but not enough to offset steep drops in sales of Saturn cars. While its parent, GM, reported an overall sales increase of 0.4% from last year, Saturn's total sales dropped 13.5%.
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Saturn's VUE Brightens as Sales Soar in October Saturn sold 14,031 VUEs in October, compared with previous monthly sales that ranged from 2,700 to 5,600. October sales boosted the VUEe's sales total to more than 56,000 in 10 months, surpassing the company's goal of 50,000 this year.
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Selling Cars In Saturn Country Spend time at the Saturn retailer nearest to Saturn Corp.'s assembly plant in Spring Hill and one begins to understand why Saturn customers will travel many miles to celebrate the "Saturn experience."
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