GM FastLane Blog The FastLane blog is where you can come to read the latest, greatest musings of GM leaders on topics relevant to the company, the industry and the global economy, and -- most of all -- to our customers and other car enthusiasts.
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GM is Back on the Right Road, Claims Lutz General Motors' new model programmes "are finally coming right" after a period throughout the 1990s when "product development was not efficiently organised and the design selection process became badly flawed," said Bob Lutz, GM's vice-chairman in charge of new product development. "My contribution has been to empower the right people with the right marching orders and to motivate young designers."
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GM Not Trying to Turn Saturn Into Audi GM is moving to inject some life into its anemic Saturn Corp. operation with a spate of new products over the next few years. But its game plan, highlighted here by the rollout of the Saturn Sky roadster and Aura sedan concept, has met with criticism by some analysts who think the auto maker may be trying to move the brand up market too far and too fast.
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Lutz and Cowger Discuss GM’s Product-Based Comeback Plan What Saturn has needed, since its inception in the 1991 model year, is more models. After landmark success with its new division, GM starved Saturn and spent a small fortune attempting to change Oldsmobile’s image from that of 'your father' to that of a younger buyer.
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Lutz Bombshell: Headed to GM A decade ago, Robert A. Lutz led the team that turned around ailing Chrysler and he's about to try it again, this time as the new 'product czar' for General Motors.
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Lutz Groaned, and GM Changed Saturn also benefited from a new method of research. When Saturn tested its mid-sized sedan concept in customer clinics, GM presented multiple versions. An initial version did not test well, but a subsequent design received the highest scores ever recorded in a GM test session.
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Lutz Takes GM By Storm Robert Lutz took one look at the next-generation Cadillac Seville and raised the question heard often in recent weeks in the design studios of GM. "Why?"
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Lutz Takes Over GM's North American Operations GM today promoted Bob Lutz, the automaker's top product development chief, to chairman of its key North American operations. Lutz, 69, who joined GM in September as vice-chairman of product development, assumes a key post previously held by Ronald Zarrella, who has resigned to become chairman and CEO of the eye care products maker Bausch & Lomb.
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Lutz Wakes Up Staid GM Culture The low-profile organization man is out at General Motors. The intuitive, risk-taking individualist is in. Slightly more than two months into Robert Lutz's tenure, GM's numbers-crunching, market-researching, committee-consensus way of doing things has been shaken.
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Lutz's Charge Is To Keep GM Safe For Car Guys Robert Lutz thinks he has figured out how to end General Motors' string of lackluster cars: He wants a "car crazies council" to generate hot designs. Lutz quickly admits that the term is just a working name, but he's serious about the concept.
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Making "Lutz Cars" Sexy Again While strolling around the new cars at the Detroit auto show, which started this week, the ever-swaggering Lutz defended his three-year tenure as GM's car czar and said the best "Lutz cars" are yet to come.
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Q&A: GM's Bob Lutz Old soldiers don’t die, and sometimes they don’t fade away, either. Not Robert A. Lutz, anyway. When the former Marine pilot decided to call it quits at Chrysler Corp. three years ago, there were many who were certain he’d resurface rather than retire. And they were right.
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