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Lutz’s Far-Reaching Influence
Bob Lutz isn’t just General Motors top product development executive and top dog in North America. Now that Ron Zarrella is back to the contact lens business where he probably belongs, it is clear that Lutz will also be top marketer at the General. Let me explain.
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New Blood Infuses Big Change At GM
Just one tumultuous month on the job, and already GM's newly appointed product czar, Robert Lutz, is making a difference. But it will be 2005 or 2006 before consumers see in showrooms a vehicle whose design the former Chrysler vice chairman has affected from top to bottom.
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New GM Ad Chief Revs Up
GM lured Christopher "CJ" Fraleigh away from Pepsi-Cola, where he spearheaded the "Joy of Cola" effort. Don't look for Britney Spears, Bob Dole or pint-size Hallie Eisenberg to pop up in the next GMC or Buick television spot. Cheeky celebrity ads may work for a 50-cent can of Pepsi, but not for a $25,000 Pontiac sports sedan or $20,000 Chevy pickup.
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Productivity Report To Show GM Improving, Ford Slipping
An influential industry report to be released on Thursday is expected to show productivity rising at General Motors assembly plants and falling at Ford plants.
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Quicker Changeovers Helping GM
General Motors added more than $300 million to sales this year by shortening the time it takes to switch to new and redesigned models, said Gary Cowger, president of GM North America.
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Report Shows 25% of Shoppers Have Quality Concerns About GM Cars
An internal GM report shows a quarter of U.S. consumers avoid the largest automaker's vehicles because of reliability concerns, even though complaints by new-car owners fell 10 percent in the past year.
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Saab Offensive Heralds New Era: Time To Deliver Or Fade Away
With pressure mounting on parent GM to finally get its luxury car business in gear, money-losing Saab is poised to launch an unprecedented product offensive. As GM learned with Saturn, starving a brand only harms it more.
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Saturn Gets $1.5B, 4 Vehicles - But No New Plant
Even with four new products coming in four years, thanks to a $1.5 billion investment from parent GM, Saturn says it has no plan to add assembly plants to its manufacturing operations.
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Saturn Passes Its Test Of Faith The Ball Is In GM's Court
The Saturn dream limps along, repelling another attempt by the pharisees to dismantle the temple of cooperation and impose the good old-fashioned labor-management combat that defines how GM builds its vehicles everywhere else in the U.S.
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Saturn Returns to Orbit
After months of treating Saturn like any other business center that must meet profit targets to justify new investment, General Motors Corp. has agreed to build a new small sport/utility vehicle in Spring Hill, TN.
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Secrets of GM's Quality Comeback
Many a General Motors heart was gladdened by the news that the latest J.D. Power survey of initial quality awarded GM's Lansing Grand River operation its highest Gold award for 2004 models produced by North American assembly plants.
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Sounds Of New Life Ring Around Saturn
GM is finally giving whole-hearted support to its small-car offspring.
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To its Credit, GM Finally Gets Big Picture on Car Development
Groan. Not again. That was my initial reaction when GM recently revamped the way it develops new vehicles. Upon further reflection, though, the latest move seems justified.
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Trading Places
When General Motors announced it was phasing out its Oldsmobile division, you could forgive the folks over at the Saturn division if they were feeling smug.
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U.S. Makers Revive Sedans
GM's challenge is to create a number of unique vehicles using many of the same components. In the past, the company has been guilty of slapping different badges on the same basic vehicle, a tactic that saved money but rarely fooled customers.
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UAW Remains Guarded About Yellowstone's Prospects
GM's ultimate small-car strategy - Saturn - has been a success by most accounts, but it came with a huge multi-billion dollar price tag.
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Will GM 'Saturnize' Saab?
Will the ultimate Saturn move-up car be a Saab? Not if you're suggesting a combination of their very different dealership networks, says Joel K. Manby, the recently named president and CEO of Saab Cars USA, who was one of the marketing whiz kids behind Saturn's customer-coddling retail formula.
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