Skip to Content



Home > Corporate Info > Personnel > GM Executives > Bob Lutz > Lutz and Cowger Discuss GM’s Product-Based Comeback Plan

< Previous | Next >

Lutz and Cowger Discuss GM’s Product-Based Comeback Plan (Visit this link)

What Saturn has needed, since its inception in the 1991 model year, is more models. After landmark success with its new division, GM starved Saturn and spent a small fortune attempting to change Oldsmobile’s image from that of 'your father' to that of a younger buyer.

Visit this Link for the Full Story.

Review It Rate It