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Saturn Taking Bids From Ad Agencies (Visit this link)
The different kind of car company could be getting a different advertising agency. Saturn is seeking creative proposals from five ad agencies for the launch of the Ion, the new small car set to replace Saturn's flagship S-series on the Spring Hill assembly line later this year. At stake could be an estimated $300 million-a-year ad account and a 14-year relationship that Saturn has with Publicis & Hal Riney, the agency that has handled its advertising since 1988.
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