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Mid-sized Segment Fights Ho-hum Image (Visit this link)
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General Motors aims to get more competitive in the mid-sized market by paring its model count and putting more marketing resources behind its volume nameplates. For instance, it is bringing its lower mid-range entry, the Chevrolet Malibu, to market one full year ahead of schedule, likely in the 2004 model year. Introduced in the 1997 model year, the Malibu is aging amid freshened competitors from Japan.
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