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Pied Piper: Saturn No-Haggle Pricing Policy Still Resonates with Customers (Visit this link)
Kevin Krolicki from Reuters: Three of the four brands GM is dropping were below average including Pontiac, Saab and Hummer. The exception was Saturn, the highest ranking non-luxury car brand. GM is selling Saturn brand and its associated retail network to Roger Penske's Penske Automotive Group. O'Hagan said Saturn's approach showed its no-haggle pricing policy still resonated with core consumers. "I think Saturn appeals to a number of those buyers," he said. The lowest-ranked dealerships by brand were Mitsubishi Motors Corp, Pontiac, Saab, Jeep and Chrysler. Three of the youngest auto brands also scored below average: BMW's Mini, Toyota's Scion and Smart, a joint-venture between Penske and Daimler. "Those dealerships suffer from the museum curator approach, where sales people say you're welcome to look and I'll be happy to help you only when you're ready to buy," O'Hagan said.
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