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USA Today: Penske-Saturn Deal Could Change How Cars are Sold (Visit this link)
James R. Healey from USA Today: Roger Penske's pending purchase of the Saturn brand from General Motors could be the beginning of the biggest change in how cars are sold since the dawn of the auto industry early last century. Penske can shop globally for low-cost automakers able to build to his specifications quickly, fielding Saturns built in, say, China or India and developed for half the cost and in half the time it would take traditional automakers. Fast turnarounds would let Saturn exploit emerging trends sooner. Lower costs could keep it profitable in brutal times. The deal, expected to close in October, creates "a new business model in this industry," says Jack Nerad, market analyst at car-shopping service kbb.com. "The distribution side of the business controls the brand, and manufacturing is conducted by one or more subcontractors."
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