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USA Today: Saturn Line Entices Bidders into Its Orbit (Visit this link)
Sharon Silke Carty from USA Today: With bidders seemingly coming out of the woodwork to buy the Saturn car brand, one might wonder what investors could possibly see in the battered vehicle line. "There's still a lot of loyalty between the customers and the dealers," says David Cole, chairman of the Center for Automotive Research. "That's got some value." Already, there are two companies willing to talk publicly about their interest in the brand: Penske Automotive dealer network and private equity firm Black Oak.
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