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Obama Wants Saturn for Earth (Visit this link)
Matthew DeBord from The Big Money: Chadwick Matlin and I were trading e-mails a few days ago about Obama and Saturn. He made an excellent point: Saturn is a very Obama kind of car brand. Or was, anyway. Back when Saturn burst onto the scene—and burst is the correct word, because Saturn really was something different in the U.S. car business—it sold cars that were technologically innovative yet relatively modest in size (kind of creating a new category of downsized mid-size sedans) and sold through dedicated dealerships that embraced a no-haggle philosophy and asked employees to wear polo shirts, which they happily did. They also got pretty good gas mileage and were built in Tennessee, where General Motors and the UAW struck a forward-looking but ultimately doomed partnership. The idea was to beat the Japanese on American soil with American labor and very smart American marketing. This is essentially Obama's vision for the entire industry. He wants the Big Three (or whatever is left of them) to form the leading edge of a green-manufacturing revolution, producing the technologically advanced, fuel-efficient, low-emissions automobiles of the future.
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