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New Details Emerge as GM Continues to Evaluate Future Options for Saturn (Visit this link)
Jamie LaReau from Automotive News: Talk about pressure. Just a couple of weeks before General Motors has to submit a detailed plan proving viability, GM executives have no idea what to do with their losing brands. GM asked various companies to run Saturn and absorb the dealerships, provide product lines and perhaps rename the brand, says a source. But no one was interested. GM never tried to sell Saturn outright because it is so entrenched in GM's product and manufacturing system that it would be nearly impossible to reorganize as a separate company. According to a dealer familiar with the talks, options include allowing dealers to buy the brand, blending Saturn into the Buick-Pontiac-GMC channel, finding an outside investor to finance an upgrade of the product lineup, and finding a global partner. But Saturn's future remains unsettled, and GM could kill it, one source says.
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