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New Direction for Saturn Coming Soon, 20 Options on the Table (Visit this link)
The study of Saturn involves about 20 options, he said. GM is trying to find a way to make the brand profitable. It has lost money in all but one year since its 1990 debut. "I would hope by the next three or four weeks we will have a line of sight on what makes sense for this brand," Jill Lajdziak, general manager of Saturn, said. LaNeve said Saturn has improved, but not enough to allow GM to tell the government it's viable in the current sales climate. "We don't have the luxury of 10 years to improve it," he said. "We've got to fix it right now."
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