Previous
How to Build Brand Friendship (Visit this link)
Human beings are social creatures. We need interaction with one another. It's the way we're made. When we meet someone new, we tend either to be drawn to them or to be disinterested for a whole host of reasons (some of which we may not even realize). Over time, however, we develop a continually evolving stable of relationships, some of which last for a lifetime. That human dynamic is the root of brand loyalty as well. Our "relationships" with brands aren't nearly as deep or meaningful as human relationships, but they do share some of the same characteristics. The extent to which you can create a sense of belonging, friendship, and dependability between your brand and customers is the extent to which you have a powerful brand asset. Auto brands generate a great sense of belonging. Ever spoken to a BMW enthusiast about his loyalty to the brand? It's powerful. Saturn and Volkswagen are two other automakers that have historically done a good job of creating a sense of belonging around their brands. So has Harley-Davidson with its Harley Owners Group. You're either in it, or you're very definitely not.
Visit this Link for the Full Story.