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NY Times Plugs ImSaturn and Offers a Glimpse of Future Site Enhancements (Visit this link)
In the month since its April 7 launch, ImSaturn has attracted nearly 1,500 active members and it hosts more than 70 groups, ranging from Saturn Tuners to Fans of Saturn Advertising and owners of 200,000+ miles Saturns. "It was a bit of an experiment," said Saturn's communications manager, Steve Janisse. "We were looking to capture the Saturn homecoming spirit in an online way. Saturn has open, direct two-way dialogue in its DNA. This is not a marketing site. It's a community." Or it could be both. ImSaturn is a good platform for Saturn to showcase its latest products. In the works is a polling section, which Saturn officials could use to generate feedback about a future color or other products.
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