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GM's World Car Seeks To Conquer America (Visit this link)
One letter. On paper, only one letter separates Frankfort, Ohio from Frankfurt, Germany. In reality, the two cities could not be more different. One is a small town with a blue-collar population of 1,045; the other is a true international city of 650,000 with industries ranging from biotechnology to banking. Regardless, General Motors is betting the same small car will play in both places. The car is the Astra, and history supports the theory. "We sell the Astra everywhere," says Michael Harder of Opel, GM's German subsidiary. "From Iceland to South Africa, from New Zealand to Moscow." And it does so with great success.
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