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Detroit Auto Makers Try Some New Tricks (Visit this link)
GM, for its part, has been trying to use the well-received Aura to steal customers from its main foreign rivals. This summer, in a bid to shake up the market, GM put a Camry and an Accord in each of its Saturn dealerships around the country and encouraged car buyers to test-drive the vehicles side-by-side. The move had little impact on Aura sales, and GM has now ended the effort. It has also scrapped a plan to have Chevy dealers keep Camrys and Accords on hand to compare against the new Malibu sedan that arrives later this year. At the Frankfurt auto show, GM Vice Chairman Bob Lutz said his company's own focus groups also find consumers instinctively rate GM vehicles below Toyota's or Honda's. But he said GM's scores are getting closer.
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