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GM Plans to Boldly Go After Niche Markets (Visit this link)
General Motors plans to put three and probably four splashy auto-show cars into production, dropping the big automaker into the middle of hotly competitive niche markets that it has avoided. For consumers, it should mean lower prices and better selections among affordable sports cars and distinctive retro-style vehicles. GM likely will bore into those segments with low prices, high performance and fresh looks — and deep pockets to support its entries with rebates, if necessary.
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