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Is There Profit In Small Cars? (Visit this link)
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It doesn't matter whether Farmer Jack makes a penny on every tomato it sells, as long as the grocery chain overall turns a profit. And in theory, it shouldn't matter to GM whether it earns a few bucks on every Chevrolet Cavalier or Saturn coupe. If GM has an effective top-to-bottom business plan relying on earnings from a broad product lineup, that should be good enough.
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