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Demise of Should be a Lesson for GM (Visit this link)
Editorial from the LA Times: If General Motors doesn't learn from the mistakes it made with its once-popular Saturn brand, it faces the same fate. Saturn was the product of GM's last major attempt to reinvent itself. The trouble started, just as it did this time around, when gas prices spiked in the late 1970s. With their smaller and more fuel-efficient cars, Japanese automakers began carving hefty chunks out of GM's market share. So in 1985, GM's then-chairman, Roger B. Smith, announced the birth of Saturn. This wasn't just a new line of cars – it was a revolution. With Saturn, GM was starting over from scratch, completely changing the way cars were built and sold in the U.S.
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