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Best Partner for Saturn? (Visit this link)
It's nearing decision time for Saturn. Sometime in the next several days, perhaps as early as this week, General Motors – actually the U.S. Treasury Dept. – will decide whether to allow the brand to survive. Insiders tell Ward's the decision will be made by the government and not necessarily GM executives. Apparently, the question is whether to sell Saturn and allow it to become a potentially viable competitor to GM. According to several Saturn dealers, the real question is whether President Obama's administration will act with a capitalistic or socialist mindset. Fortunately for Saturn, there are a number of bids on the table, but are they realistic? Sources say it's a process of elimination, based on criteria necessary for the brand to succeed. Working through the list narrows the field of realistic suitors significantly and leaves the Renault-Nissan Alliance as Saturn's best hope for survival.
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