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So what about Opel and Saturn and Fiat? (Visit this link)
While Fiat dithers with Chrysler and the April 30 deadline looms, it should take this moment to walk away. Why take on a huge financial and legal mess with too many factories and too many vehicle lines and too many dealers? The real opportunity for Fiat is in taking over Opel, with Saturn by extension. Merge Opel and Fiat products a few years down the road, regain some status in Europe--and keep the products in the pipeline to feed your new right-sized U.S. distribution network, Saturn. Saturn makes the most sense for Fiat, and of all, it's the GM brand on the block that's worth saving. You can't replicate new showrooms, pricing power and loyal shoppers who care less about the cars and more about the experience. The footprint's a lot smaller than Chrysler's--and for a change, Fiat could sell cars under a brand name that's gone a long way to pleasing customers and making them feel good about their new car.
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