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GM's New Moonshot: Open Saturn to Rivals (Visit this link)
Soyoung Kim and Poornima Gupta from Reuters: General Motors set up Saturn with big ambitions 25 years ago reflected in its decision to name the brand after the rockets that carried astronauts to the moon, a symbol of American ingenuity. Now Saturn could become a launching pad for GM's overseas rivals who are being invited to consider the brand's dealer network as a low-cost way to break into the U.S. market. GM said on Thursday it was working to spin off Saturn as a distribution company to source cars from other automakers and sell them through the brand's 420 U.S. showrooms. For a brand that values an image for innovation but has struggled in the market, the spin-off has the potential to reshape the way cars are sold in the United States where dealers are typically tied to a single manufacturer.
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