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Forbes: GM Should Use Saturn as to Test New Business Models (Visit this link)
Eric Schwalm, Mark Gottfredson and Ted Rouse from Forbes: One idea might be for GM to take one of its brands currently rumored for elimination, Saturn, and transform it into a true consumer-driven, modular design, with a supply-chain model that makes no product without an order. The new business model would look very different from today's. For starters, the customer experience and the role of the dealers would change radically. The desired car could be configured online in less than 60 seconds - the way Toyota's upstart Scion already does it - and the price would be quoted on the spot. No pushy salesmen. The actual sale of the vehicle would involve a transaction between Saturn, the bank and the consumer, with the order information immediately flowing into the supply chain. Cars could be delivered within a week to 12 days of the order.
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