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GM Says "We are Completely Behind Saturn" (Visit this link)
Sharon Terlep from the Dow Jones by way of CNN/Money: General Motors sales chief Mark LaNeve on Monday played down speculation the auto maker will kill its Saturn brand, saying GM is instead focused on finding a new business model for the money-losing lineup. "We have a very successful consumer brand with Saturn. We need to find the right business model," said LaNeve, adding that the company has received hundreds of letters from Saturn customers supporting the brand. "We are completely behind Saturn." LaNeve said the atypical franchise agreements GM has with Saturn dealers allow the company more freedom to restructure the brand, but he didn't specify alternatives under consideration.
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