Roger Smith Called One of the Seven Most Legendary Presidents Who Helped Shape GM (Visit this link)
He may have provided an easy foil for young filmmaker Michael Moore, but Roger Smith was a complicated character in GM's drama. Smith became CEO in an era of deep decline that saw factories shuttered and workers turned out into the streets in droves. But he also tried, perhaps unsuccessfully, to remodel and reform GM's aging and ossified corporate structure. Smith also launched Saturn, an innovative attempt to apply Japanese principles to an American brand that ushered in a new era of workplace cooperation. "Saturn as a brand may have only been moderately successful," Shaiken said. "But the notion of what you could gain through cooperation continues until this day."