PreviousVirginia Saturn Retailer Driven to Try Something New (Visit this link)
Saturn of Fredericksburg's general manager was tired of waiting for shoppers to show up at the dealership in today's slow economy. So he decided to take a mini-version of its showroom to thousands of potential customers at Spotsylvania Towne Centre during the busy back-to-school shopping season. His Saturn Showcase, located in a 5,000 square-foot former music store next door to the Guitar Center, officially opened yesterday, although people began stopping by last week as it was getting set up. A big draw has been the bright yellow 2008 Saturn Sky convertible stationed in the front. The showcase features nine different Saturns, from the compact Astra hatchback to the Vue SUV as well as literature and a TV showing information about the cars on a continuous loop. Reynolds' lease allows him to leave it unmanned, and customers will have to come to the dealership at 3421 Jefferson Davis Highway to buy a vehicle.
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