TiVo revealed in a press release earlier this week its Top Commercial Rankings for July, as viewed by its subscribers. Among the stats released was a comparison between the top 5 least fast-forwarded commercials that aired on broadcast network television. Between the months of January and April 2007, Saturn's Aura television ad ranked third behind two Chevrolet commercials in the "automobile" category. The Saturn commercial placed ahead of a Nissan Altima and Ford Fusion ad.

Here's a look at Tivo's Top 5 Least Fast-Forwarded Brands by Product Category:

Automobiles (January 2007 - April 2007)
1. Chevrolet HHR
2. Chevrolet Auto & Truck Various
3. Saturn Aura
4. Nissan Altima Leasing
5. Ford Fusion

Automobiles (May 2007 - July 2007)
1. Lincoln MKZ Leasing
2. Volkswagen Auto & Truck Various
3. Hyundai Sonata
4. Hyundai Auto & Truck Various
5. Ford Taurus

Motion Pictures (January 2007 - April 2007)
1. 20th Century Fox Epic
2. Paramount Blades of Glory
3. Universal Alpha Dog
4. MGM Hannibal Rising
5. Dreamworks Disturbia

Motion Pictures (May 2007 - July 2007)
1. New Line Rush Hour 3
2. 20th Century Fox Fantastic Four
3. Universal Evan Almighty
4. Warner Brothers License to Wed
5. Focus Evening

Soft Drinks (January 2007 - April 2007)
1. Coca-Cola Classic
2. Red Bull
3. Pepsi
4. Diet Cherry Vanilla Dr. Pepper
5. Gatorade AM

Soft Drinks (May 2007 - July 2007)
1. Accelerade
2. Mountain Dew
3. Seven-Up
4. Diet Pepsi Max
5. Red Bull

TiVo acknowledges that these rankings should not be interpreted as a scorecard of 'who had the best commercials,' because media placement has a significant impact on fast-forwarding behavior. In an effort to establish some type of baseline for the study, the analysis was restricted to broadcast networks in primetime. It is also important to note that the brands with heaviest ad schedules are at a disadvantage because the more often spots run, the more likely the overall amount fast-forwarding regresses toward the mean. That being said, these are interesting statistics nonetheless!

Want more information?

Source: TiVo