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Saturn Retail Sales Up in October
SaturnFans.com • November 1, 2007

Bucking industry trends, Saturn retail sales increased 7% last month. When including fleet sales, however, monthly Saturn sales declined 5.9%, falling from 19,319 in October 2006 to 18,908 in October 2007. Overall year-to-date (YTD) Saturn sales are still up more than 10% (206,790 vs. 187,499).

The breakdown for October '07 is as follows:

  • The all-new Vue sport-utility contined to gain momentum. Sales were up 12.6%, totalling 5,995.
  • Sales of the Aura midsize sedan were down 8.7% to 4,425 units.
  • Retailers sold two fewer Sky roadsters. As a result, sales were down 3.6% to 843 units.
  • Outlook sales totalled 2,458 with 28,251 sold YTD.
  • 40% fewer copies of the discontined Ion were sold (5,135 units).
  • Sales of the discontinued Relay minivan were down almost 90% to 50 units.
GM dealers in the United States delivered 310,008 vehicles in October, 8,700 more vehicles when compared with year-ago performance, outpacing an industry expected to show a volume decline of about 4%. For the third consecutive month, on an unadjusted basis, total sales increased, with October up 3%. When adjusted for selling days, sales declined 1%. It is anticipated that GM will see its fourth consecutive month with market share above 24%. Since August, market share is up more than 1 point, to 25.1%, compared with the same three month period last year.

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Source: General Motors

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