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QVC Segment to Spotlight Saturn, Introduce New Seven-Passenger Vehicle SaturnFans.com December 21, 2004 Saturn will appear on QVC to introduce Saturn's all-new seven-passenger Relay to consumers during three "Car Shopping, Saturn Style" segments on December 21 (3:00 AM, 12:30 PM and 8:00 PM, EST). Saturn is providing QVC viewers a unique offer in connection with the purchase of a Saturn vehicle. Viewers will have the opportunity to call in to 1.800.345.1515 or log on to www.QVC.com and request a special QVC certificate redeemable at the time of purchase at their local Saturn retail facility. In addition to being introduced to the new Relay, shoppers will get an up-close look at Saturn's unique "no-hassle, no-haggle" retail philosophy. The "Car Shopping, Saturn Style" segments will also feature the restyled Ion, the sporty Ion quad coupe and the Vue sport utility vehicle. The show will offer a glimpse into Saturn's future as the brand expands from offering three vehicles to six within the next 24 months. At Saturn we always put people first. "The best way to do that during the hectic holiday season is to make car shopping easy. With our QVC relationship, consumers can shop for their next vehicle without leaving the comfort of their home," said Jill Lajdziak, Saturn brand manager. This is the third time Saturn has partnered with QVC in the last two years. During the first two editions of "Car Shopping, Saturn Style," more than 22,000 people responded and nearly 4,000 QVC customers purchased a Saturn from their local Saturn retail facility. "QVC appreciates Saturn's innovative and informative selling approach," said Kim Maguire, executive vice president and chief merchandising officer for QVC. "Both QVC and Saturn place a premium on taking care of customers, while making it as easy as possible for them to shop. This is a very exciting launch for both companies."
Source: Saturn
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