Automotive News reports that Saturn's 'Sheet Metal' commercial won the prestigious Gold Lion award at last month's International Advertising Festival in Cannes, France. The ad was created by Saturn's ad agency Goodby, Silverstein & Partners. The ad was unique because, until the very end, it doesn't show a Saturn -- or any car for that matter. Instead, the ad features people doing driving-type actions, but without vehicles - for example, a man walks backward down his driveway; a woman walks down a road with two young boys behind her and stops at a house to pick up a young girl; hundreds of people run down a highway; and a night-time scene where several people walk with flashlights.

"When we design our cars, we don't see sheet metal," says the voiceover in the award-winning ad. "We see the people who may one day drive them." The commercial then introduces the Saturn Vue, L-Series and Ion.

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Source: Automotive News