Saturn and Dell are teaming up to offer consumers an easy and hassle-free way to have the newest technology through the purchase of a new 2003 Saturn. Under the "Buy a Saturn, Get a Dell" program sponsored by Saturn, U.S. consumers who purchase or lease any new 2003 Saturn between September 5 through 30 will receive a certificate for a Dell Dimension 2400 home computer system.

"Our research reveals a strong relationship exists between the younger Saturn target buyer and their use of, and desire for, the latest technology," said Jill Lajdziak, Saturn's vice president for sales, service and marketing. "At Saturn, we believe our success is dependent on building customer enthusiasm and this is another innovative way to exceed expectations at the beginning of the ownership experience, right in time for back-to-school."

Those consumers who already own a computer or decide they do not need the new system, are being asked to conveniently donate any working Pentium 133 or faster computer system to the National Cristina Foundation (NCF), a not-for profit 501 (C)(3) public charity dedicated to helping individuals with disabilities, students at risk and the economically disadvantaged an opportunity to lead more independent and productive lives through computer technology and training.

"Saturn's philosophy of putting customers first, delivering solid value at a fair price as well as being a relationship marketing pioneer is paralleled at Dell," said Joe Marengi, senior vice president, Americas, Dell Inc. "It's a win-win for two brands that have much in common and share a desire to take care of their customers."

During the September program-period, customers who purchase any new 2003 Saturn Ion, L-Series or Vue sport-utility will be provided a certificate redeemable for the Dell Dimension 2400 desktop computer, the company's most popular system. The computer offer can be combined with other current Saturn incentives. The "Buy a Saturn, Get a Dell" program includes a Dell(tm) Dimension(tm) 2400 with Intel® Celeron processor at 2.2GHz, a 128MB shared DDR SDRAM at 333MHz, 15-in, E151 flat panel display, 40GB value hard drive, Microsoft(r) Windows® XP Home Edition, Integrated 10/100 Ethernet 55K2 PCI Data Fax Modem, 48X CD-ROM Drive, Integrated ADI 1885 Audio and Altec Lansing ADA215 Speakers, Word Perfect Productivity Pack and one year at-home service. Together, the estimated retail value of the system is about $800. Customers will have an option to purchase upgrades.

For consumers interested in making a tax-deductible donation of their used computer equipment, Dell offers the ability to register online for a convenient and affordable home pick-up of working computers that meet the NCF's minimum Pentium 133 or faster technical requirement. Additional information can be found at www.dell4me.com/recycling. And donation of the new computer system is as easy as notifying the Dell fulfillment center when ordering the computer.

Every day, across America and around the world, National Cristina Foundation has coordinated the donation of hundreds of thousands of computers at no cost to either donors or recipient organizations since 1985, and millions of people throughout the United States and abroad are leading more independent and productive lives. For more information, visit www.cristina.org.

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Source: Saturn