The design of the new Saturn Relay crossover sport van (CSV) is entirely new, inspired by customers' desire for the functionality of a van and the appearance of an SUV. While the Relay provides the functionality mid-van customers demand, it is also a sportier, more expressive vehicle, with an SUV-like appearance and strong exterior styling cues that suggest power and strength.

"Customers will be proud to be seen in these new vehicles," said Jack Folden, design director for GM's front-wheel-drive truck team. "We took the best features of a mid-van, such as low step-in height and sliding side doors, and wrapped it in a stronger, more powerful-looking package."

The Emotional Appeal of an SUV

The squared-off front section immediately suggests an SUV – until customers see the reassuring sliding side doors. The front profile, more vertical and squared off than today’s mid-vans, telegraphs the presence of a highly capable engine beneath the hood. "Visually, everything is integrated and flows together," Folden said. The front end, like the rest of the vehicles' exterior and interior, features high quality fit-and-finish, in which tolerances have been tightened and gaps closed to create a very integrated, smooth-flowing design from one body panel to the next. Wide, prominent, exposed C-pillars – another SUV styling cue – reinforce the RELAY's strong, durable look. Large 17-inch wheels and wider tire also contribute to a sturdy, aggressive SUV-like stance. The new optional roof rack completes the picture. This uniquely designed sport rack has tubular-shaped, satin finish side rails, which gives the vehicle a rugged, purposeful stance.

The Relay's exterior is recognizably Saturn – clean and contemporary, complementing its sturdy, substantial SUV-like look. Relay is clearly the "smart choice" for its import-oriented customers, with a horizontal front grille treatment and simple lower accent moldings.

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Source: General Motors