R. L. Polk reported in its 10th annual Automotive Loyalty study that the Saturn Ion had the highest owner loyalty in the small car segment in 2005. The Ion was also a Polk Automotive Loyalty award winner in 2004. Saturn's parent company, General Motors, continued to outpace the rest of the industry in terms of manufacturer loyalty, winning for the sixth consecutive year in the Overall Manufacturer category. Sixty-three percent of GM owners returning to market in 2005 opted for another new GM vehicle. Polk says, "loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make."

Polk Automotive Loyalty Award Winners - 2005 Model Year Category Winner Loyalty % Average Loyalty % for Category Overall Manufacturer Loyalty General Motors (1) 63.1 53.6 Overall Make Loyalty Toyota 54.6 44.2 Vehicle Segment Awards Small Car Saturn Ion (1) 24.1 13.8 Midsize Car Toyota Camry (1) 27.1 17.1 Large Car Mercury Grand Marquis 36.1 25.8 Luxury Car Lincoln Town Car 37.2 18.9 Prestige Luxury Car Lexus LS 430 (1) 32.0 25.0 Sports Car Ford Mustang (1) 17.0 9.5 Prestige Sports Car Mercedes Benz SLK-Class 24.5 16.8 Minivan Chrysler Town & Country (1) 26.9 15.0 Compact Pickup Truck Toyota Tacoma 19.5 13.0 Full-Size Pickup Truck Ford F-Series (1) 39.0 34.3 Compact SUV Subaru Forester (1) 27.1 16.2 Midsize SUV Lexus RX 300/330/400h 31.0 16.9 Full-Size SUV Chevrolet Suburban 21.1 17.8 Prestige SUV Land Rover Range Rover (1) 32.9 20.1

1. 2004 model year Polk Automotive Loyalty award winner.

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Source: R. L. Polk & Co.