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Report: Sun to Set on Saturn in Canada

Canadian Flag

Tim Petruk from Kamloops this Week via BCLocalNews.com: It's the end of one era for a long-time Kamloops auto dealership. Terry Lowe, president and dealer principal of Saturn of Kamloops announced Thursday the Valleyview dealership that has been selling Saturns for almost two decades would be changing brands after Roger Penske, the new owner of the Saturn brand, decided not to carry the cars north of the 49.

GM Readies Break with Saturn

Michelle Krebs from AutoObserver: Nobody's leveling much skepticism of Penske Automotive Group's plan to be running Saturn by the end of next month because, ah, Penske isn't exactly known as a guy who messes up.

Could this be the Next Saturn Sky?

Could this be the Next Saturn Sky?

From the Detroit Free Press: French automaker Peugeot - frequently mentioned as a possible supplier of future Saturn cars - is to unveil the sleek RCZ coupe at the Frankfurt Auto Show next month. Very reminiscent of the Audi TT, the four-seat RCZ should go on sale in Europe next year.

Going the Distance: Duane Delegan and His 390k Mile Saturn SC2

Christopher Solomon from MSN: Duane Delegan isn't shy about it, he's frugal. Superfrugal. Growing up, when the family was "really, really poor," the Chicago-area man even recalls lending his parents money from his piggy bank. So when Delegan buys a car, he makes it last. In 1994, Delegan splurged and bought a new four-cylinder Saturn SC2 for $14,000.

Saturn Astra: The Lost Saturn

Astra Instrument Panel

Aaron Warren from the Examiner: Available in a surprisingly roomy, and practical 5 door and 3 door hatchback, the Astra receives it's power from a sweet little 1.8 liter mill churning out 138 HP to the front wheels. This may not sound like much, but it's how that horsepower is channeled through the autobahn tuned chassis that impresses!

AutoBlog Drives a Buick/Saturn Vue Plug-In Hybrid Prototype

Saturn Plug-In Hybrid Vue

Sam Abuelsamid from Autoblog: We had a chance for a quick drive of a development prototype for Buick's upcoming plug-in hybrid crossover this week at the GM proving ground. The prototype was still wearing its Saturn grille and badging as that was the original intent of the program. When Rick Wagoner announced in late 2006 that the company would develop a plug-in hybrid, it was intended to the be the Vue.

WardsAuto: Once-Radical Idea to Become Reality

Steve Finlay from WardsAuto.com: Auto makers sometimes veered into the guardrails of paranoia in the 1990s as they watched AutoNation grow fast by buying up scores of dealerships. Manufacturers worried that if Wayne Huizenga's new enterprise got too big, it would start telling them what to do, rather than the traditional other way around for the automotive retail franchise system.

Saturn 360 Owner Magazine Goes All Digital, Promises an Update from Jill in "a Couple of Weeks"

Saturn 360 Online Summer 2009 Issue

Saturn's official owner magazine, Saturn 360, just published its first online-only issue. The new Summer 2009 edition virtually arrived yesterday when the company launched its brand new saturn360online.com website. The quarterly magazine sticks with the same people-focused formula that has been popular with readers since the magazine's first issue was printed almost four years ago.

GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said.

Did Saturn Move Up Market too Fast?

Jerry Flint from Forbes: Saturn probably had the latest and best lineup of any GM brand: two well-done SUVs, the Outlook and the Vue, the handsome Aura sedan, a sister of the Chevy Malibu, the European built-small Astra car, and even a two-seat sports car, the Sky. But sales went nowhere. GM had said it will kill the brand, but now hopes to sell the name to Roger Penske.

Random Article from the SaturnFans.com Archives

2.4L Ecotec Slated for 2005-06 Saturns

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GM Powertrain's new Ecotec 2.4-liter four-cylinder engine, slightly modifies that well-used adage, "There's no substitute for cubic inches." In the case of this slightly larger version of the original Ecotec 2.2-liter, one of GM's highest-volume engine families, there are a few more cubic inches found in the new 2.4-liter variant.