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Saturn of Ventura Workers Heartbroken Brand May End

Stephanie Hoops from Ventura County Star: It was the concept that hooked Jeanette Byrne when she began working with Saturn 16 years ago. "I'm building an American-made car for the American middle class," she said, recalling the feeling. "They used to say we drank the Saturn Kool-Aid — and we did. It was for us."

The Sad Demise of Saturn

From the Post and Courier: A grand automotive experiment appears to have died this week when a dealer network led by the Penske Automotive Group announced it would not, after all, buy the Saturn brand from General Motors.

Editorial: Saturn Heads to the Junkyard

From the San Fransisco Chronicle: Quality ride, nice price, made in the USA. For nearly two decades, this description worked for Saturn, which preferred the ad-agency slogan, "a different kind of car company." But now the car is history, orphaned by General Motors, whose executives proudly created it, then undercut it and finally gave up on it.

Why One of Detroit’s Brightest Hopes Failed

Saturn Logo

Patrik Jonsson from the Christian Science Monitor: General Motors' Saturn brand – touted as "a different kind of car company" – had high aspirations, borrowing the Japanese manufacturing model of team production, among other things. But the Saturn experiment fell to earth with a final thud Thursday as a "goal-line" deal to keep the brand alive fell apart. Saturn’s latest slogan – "We're still here" – suddenly seemed like a cruel joke as 350 dealerships are likely to close and 13,000 people face potential layoffs.

Flashback Friday: When GM Gave Birth to Saturn

ABC News looked back on its evening news telecast from July 26, 1985 when GM announced construction of the Saturn plant in Spring Hill, Tennessee.

Handcuffed Saturn Retailers Consider their Fates

Steve Finlay from Wards AutoWorld: GM says it will shut down Saturn after Penske announced that his plan to buy the brand has failed due to an inability to find a supplier of vehicles beyond GM. Some Saturn dealers have other brands to fall back on. Those that don’t are the hardest hit. One of them is Todd Ingersoll, owner of Saturn of Danbury, a facility that opened last year.

Disappearance of Saturn Brand Disappoints Car Fan

Ashley Yarchin KSDK Channel 5: Kevin Keller, 36, is on his third Saturn in more than a decade. In fact, he still has his first Saturn, although he doesn't drive it anymore. Keller said he fell in love with the brand in 1996 and even joined a sort of fan club called the Saturn Performance Club.

Saturn Was a Marketing Success

Charlene Sadler from CBC News: Historians reviewing what went wrong with Saturn shouldn't blame fickle consumers for turning their back on a brand trying to do things differently, says an automotive marketing expert.

Detroit News: GM Board Concerned About Competition from Revived Saturn

Robert Snell, David Shepardson and Christine Tierney from the Detroit News: Some Saturn dealers hoped the deal could be revived and spare a brand that appeared to have been rescued this summer when Penske announced he had reached a memorandum of understanding with GM.

Retailers Shocked by Sudden Turn of Events

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Gregory Jackson turned on his television shortly after 5pm Wednesday and was surprised to find out that what appeared to be an imminent sale of the Saturn brand to businessman and racing legend Roger Penske had collapsed. "I am hoping that somehow Penske pulls this thing back together," said Jackson, owner of Prestige Automotive, a St. Clair Shores-based company that has three Saturn dealerships in Jacksonville, Florida.

Random Article from the SaturnFans.com Archives

Aura Expected to be More Powerful than Comparable Accord, Camry

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A draft version of this story was posted for a few hours in the middle of the night earlier today; it was immediately pulled when I woke up this morning. It contained some bits of erroneous powertrain information that should have not been included in the article; Saturn had previously announced the Aura's powertrain options last summer. The original story should have never been moved to public view on this site, and I apologize for any confusion that it might have caused.