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Saturn of Reading Looks Ahead to Penske Change

Tony Lucia from Reading Eagle: The announcement that General Motors would sell its Saturn unit to Roger Penske and his Penske Automotive Group had an immediate impact on Saturn of Reading, Muhlenberg Township. "We saw a (sales) bounce right away," said Kate G. Goodman, owner of the franchise. "The good word of mouth and excellent reputation that Roger Penske carries with him and his organization I think is very positive," she said.

GM: No Delay for Plug-In SUV

Saturn Vue Green Line Plug-In Hybrid

Kevin Krolicki from Reuters: General Motors is on track to launch a plug-in sport-utility vehicle in 2011 despite scrapping its Saturn brand as part of a sweeping reorganization in bankruptcy, according to the automaker's product chief. "I can tell you that I won't lose one day in terms of customers being able to walk into dealerships and actually purchase a plug-in," GM Vice Chairman Tom Stephens said in an interview. Last year GM also announced plans for a plug-in version of its Saturn Vue SUV that would carry a lithium-ion battery pack rechargeable at a standard outlet, reducing the need for gas consumption from its 3.6-liter engine.

Penske’s Saturn Buy Fuels Optimism in SW Florida

Penske Logo

Tim Engstrom from News-Press: The pending sale of Saturn to an automotive icon has injected new enthusiasm into dealerships in Fort Myers and Cape Coral, owner Bob Goodman said. Goodman, who owns Saturn of Fort Myers and Saturn of Cape Coral, said sales and customer traffic have picked up in the month since General Motors announced it had a tentative agreement from the Penske Automotive Group to buy the brand. "Sales dramatically picked up after the Penske announcement," Goodman said.

Sky Red Line is Fun, Pretty

2009 Saturn Sky

David Schmidt from the Journal Register News Service: This car is about having fun on a sunny day. That means you put the top down, back it down the driveway and as long as quick rain showers don’t appear, you’re in business. Under these glorious conditions, the Saturn Sky really shines.

Chicago Tribune: The Saturn Irony

Jim MacPherson from the Chicago Tribune: One ironic aspect of the pending sale of the Saturn Division by General Motors to Roger Penske has received little, if any, media attention. In one fell swoop, General Motors will create what automakers have spent decades trying to avoid: a significant independent dealer group that can negotiate with automakers from a position of power on matters governing pricing, vehicle features, and design.

Giving Back: Saturn of South Burlington Plays Up Philanthropic Mission

Myra Mathis Flynn from the Burlington Free Press: If car companies are having tough economic times, you wouldn't know it by looking at Saturn of South Burlington. Their philanthropic presence has been alive and well in the community for years and they aren't going to let a pesky little recession hold them back.

Wall Street Journal: At Saturn, a Split Over Invoking the Penske Name

John Stoll from the Wall Street Journal: To spark interest and remind consumers that Saturn is still alive, its dealers have kicked off a new marketing campaign built around the slogan, "Wonder where the car business is headed? It's here." The slogan will be used on banners across Saturn storefronts and in a spate of email blasts, Facebook blogs and direct communications with buyers.

Retailer Praises Penske Purchase

Craig McEwen from INFORUM: A preliminary agreement between General Motors and Penske Automotive Group to buy Saturn has put a lot of people at ease, said Andy Boen, owner of the Fargo Saturn dealership. On June 5, GM said it had agreed to sell Saturn to Penske Automotive Group, one of the nation's largest automobile dealers and owned by famous race car driver Roger Penske.

300% More Efficient Saturn Vue Wins EcoCAR Challenge

2009 EcoCAR Vue

Jorge Chapa from Inhabitat.com: Ohio State University recently took top honors in the 2009 EcoCAR Competition, which challenged students across the US and Canada to redesign a standard Saturn Vue into an ultra-efficient vehicle. Their winning EcoCAR utilizes a lithium battery and an ethanol-fueled engine to achieve an incredible 300% increase in fuel efficiency over its standard model counterpart! The vehicle took plenty of man hours, good design and well-honed math skills, but the end result proves that future-forward vehicles can be built with the technology of today.

Saturn Sale Lauded in Mississippi

Jeff Ayres from the Clarion Ledger: Saturn of Jackson owner Phil Moore says Penske's purchase of Saturn should ensure the brand's future in Mississippi and elsewhere. "He's just such an intelligent businessman," Moore said. "Not only is he saving jobs and dealerships, but he's going to bring something new to the table."

Random Article from the SaturnFans.com Archives

On the Auction Block: 1 Millionth Saturn

On the Auction Block: 1 Millionth Saturn

This green '95 Saturn SC2 coupe was the one millionth Saturn built. It was manufactured in Spring Hill, Tennessee and just released from GM's private collection. This special Saturn will be auctioned by Barrett-Jackson in Scottsdale, Arizona next week.