A few days ago we took at look back at some of the first Saturn brochure covers. Today we have a sneak peak at what would have been the cover and front spread of the 2010 Saturn brochure. Saturn was reportedly gearing up for a big marketing push in 2010 once the Penske acquisition was completed.
Darryl Siry from Wired: The GM EV1 was an electric vehicle that was a technical triumph for the time. It generated passion-fueled controversy that still reverberates today. The technological innovations of the EV1 went well beyond the battery pack, inverter and AC induction motor that propelled the car without using any gasoline. The lead-acid battery pack could store only 17 kilowatt-hours for the first generation, roughly equivalent to half a gallon of gasoline. As a result, GM engineers had to do everything they could to reduce the weight and aerodynamic drag of the car to achieve a workable range.
In the early days, Saturn manufactured its own cars at its own plant in Spring Hill, Tennessee. In addition to innovating on the sales, service, and engineering sides of its business, Saturn's founding fathers spent a significant amount of time developing new manufacturing techniques that were based on some of the "best in class" processes used by companies from around the world.
Over the years, one of Saturn's most impressive features was their innovative plastic polymer body panels that it used to cloth it's cars in. The panels resisted damage from small dents, dings, and minor bumps — they proved to be very popular among Saturn owners. The panels simply absorbed the impact, and bounced back into their original form. Back in the day, if you went to your local Saturn retailer, the sales folks would eagerly show you how well the panels worked by either pounding on the side of a car with their fists, or by inviting you to jump up and down on a sample door panel laying on the floor. No matter how hard you tried, the panels always went back to their original shape.
From Tom Mason: Now that GM is shutting down their Saturn division, let me tell you how comic books helped me get a really nice, reliable car. Years ago, my old car went on life support and, reluctantly, since I could no longer count on my friends to keep picking me up by the side of the freeway, I had to get another one. I hate buying a car more than I hate trying to get a hotel room for Comic-Con International in March. So I needed a plan.
It is with tempered excitement that I officially announce the start of SaturnFest 2009. The format for this year's event will be diferent from in the past. The familiar 5-day schedule has been expanded to 31 days, and the over-the-top celebration will be more reflective and subdued. Personally, I am still finding it hard to prepare a "celebration" so close to the brand's untimely death. Couple that with reports published almost on a daily basis about more retail facilities closing — leaving thousands of folks out of work during the holidays — really saddens me.
Today was supposed to be the first day of SaturnFans.com's week-long SaturnFest celebration. Just like in the past, it was going to be a happy time, with this year's virtual gathering of owners from around the world (I've received e-mails from as far away as Taiwan) cheering Roger Penske's acquistion of Saturn. But, alas, with GM's decision to suddenly begin the process of shutdowning the brand at the end of September, preparation for the online festival screeched to a halt as news of the impending closure dominated this site's front page.
The countdown to SaturnFans.com's week-long virtual homecoming has begun. There's only Count Down
Mark your calendars! Keep up-to-date with the latest SaturnFest teasers, as well as the most recent Saturn news, reviews, and rumors by following SaturnFans on Twitter or by signing up to have the latest SaturnFans news updates delivered each morning directly in your mailbox.
SaturnFans.com is currently looking for musicians who want to showcase their talents at the upcoming SaturnFest virtual homecoming celebration. SaturnFest '09 will take place online October 26th through the 30th on the computer-generated grassy fields of the Saturnalia Fairgrounds. Among the events previously announced will be a nighttime concert, which is where you come in.
Mark your calendars! The gates to SaturnFans.com's virtual homecoming celebration - SaturnFest 2009 - will open on Monday, October 26th and will run through Friday, October 30th. Opening ceremonies will begin at 7 o'clock Monday morning and will set the stage for what promises to be a week of fun filled festivities that you won't want to miss! Saturn fans from around the world will join together to interact, share experiences, and learn about Saturn.
Random Article from the SaturnFans.com Archives
Alex Taylor III, senior editor of Fortune magazine, recently compiled a list of the ten most significant cars in General Motors history. In chronological order, Saturn was cited as number 7. "Another GM effort to compete with the imports, Saturn represented a fresh start free of old encumbrances," he wrote.