Support Forum for Canadian Saturn Owners Now Open

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With this week's confirmation that General Motors and Penske Automotive Group plan to close down Saturn in Canada, SaturnFans.com has created a new support forum to give Canadian owners a place to ask questions, get help, and share experiences. My hope is that our friends "north of the 48" will get the same level of service and support for their cars from their local GM dealership as they had come to expect from Saturn. But just in case, feel free to use this dedicated forum as a place to post messages if you have any issues getting your Saturn vehicles serviced. Perhaps someone else has had similar experiences and can help you find a way to get the assistance you need. You can also use the forum if just want to commiserate with other owners about the closure.

Remember, Mr. Penske's goal is to transform Saturn into a larger global brand, and Canada represents the most logical next step in launching the brand to the rest of the world. Let's hope this separation is a short and temporary one.

Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

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Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."