Saturn Closing

Saturn Was a Marketing Success

Charlene Sadler from CBC News: Historians reviewing what went wrong with Saturn shouldn't blame fickle consumers for turning their back on a brand trying to do things differently, says an automotive marketing expert.

Detroit News: GM Board Concerned About Competition from Revived Saturn

Robert Snell, David Shepardson and Christine Tierney from the Detroit News: Some Saturn dealers hoped the deal could be revived and spare a brand that appeared to have been rescued this summer when Penske announced he had reached a memorandum of understanding with GM.

Just Who Pulled the Plug on Saturn?

Question Mark

Andrew S. Ross from the San Fransisco Chronicle: For East Bay Saturn dealer Inder Dosanjh, it finally is the end. As the franchise representative for dealers in 15 Western states, he pushed as hard as anyone to keep Saturn alive. But GM's out-of-the-blue shutdown announcement Wednesday ended all hope. "I was very surprised. I was shocked," said Dosanjh, who always believed the brand would survive even as its parent shriveled.

General Motors to Kill Saturn After Promising Deal Falls Apart, Retailers Devistated

Ken Bensinger and Tiffany Hsu from the LA Times: In a surprise development, General Motors said it would kill its Saturn brand after a deal to sell it to an auto dealership chain fell through at the eleventh hour. In June, GM formally announced that Penske had outbid other suitors for the brand and that the deal would save the 13,000 Saturn jobs, most of them at dealerships.

Brand, Retailers, Jobs Face Grim Prospects as Penske Pulls Out of Saturn Purchase

G. Chambers Williams III from the Tennessean: While dealers still hope Saturn might be saved, GM expects all the dealerships will be closed by the end of next year, if not sooner. Asked if GM would seek another buyer, Thomas Pyden, a GM spokesman, said: "I guess never say never, but our focus now is on implementing the wind-down agreements and working with our Saturn retailers to be as transparent and cooperative as possible through the process."

Saturn Deal Could’ve Been Boost for Renault-Nissan

Samsung QM5 Sport-Utility

Greg Gardner from the Detroit Free Press: French automaker Renault and Japanese partner Nissan have been trying to strengthen their position in North America since forming an alliance 10 years ago, and Detroit businessman Roger Penske's vision for Saturn seemed to be a good fit.

Collapse of Deal for Saturn Stuns GM

Tim Higgins from the Detroit Free Press: On Tuesday, General Motors Co. thought it had a deal to sell its storied brand Saturn. But Wednesday afternoon, a day before the deal was to be announced, the Detroit automaker was blindsided by the news that businessman Roger Penske's deal to acquire Saturn had collapsed. The news sent shockwaves through the GM organization.

Penske Needed Another 60 Days, Some Retailers Holding Out Hope Penske Deal Can be Revived

Chrissie Thompson and Jamie Lareau from Automotive News: Tobin Oberhoulser, sales manager at a Saturn store in Lafayette, Indiana, says he will conduct business as usual while he holds out hope that Penske Automotive Group and CEO Roger Penske will still complete the deal somehow. "I stay confident in Roger Penske," he said.

General Motors Pulls the Plug on Saturn, Ending Bold, Creative Automotive Experiment

John Pearley Huffman from Popular Mechanics: With the announcement that General Motors and the Penske Automotive Group have broken off negotiations to transfer ownership of the Saturn brand between them, the Saturn saga sadly ends. Over the next few months, GM will implement the "wind-down" agreements it has with Saturn dealers and start closing up the division.

Penske Runs into Saturn’s Historic Wall: Product

More Photos of the Renault Samsung SM3

Lindsay Chappell from Automotive News: Roger Penske's 11th-hour decision to pass on acquiring General Motors' Saturn brand marks a sad continuation of the same problem that has dogged Saturn for a decade: a lack of products. Penske had the bold proposal of keeping Saturn alive by creating a virtual automaker.

Random Article from the SaturnFans.com Archives

Flashback Friday: MotorWeek Tests a 1991 Saturn SL2

Watch this classic MotorWeek video review of Saturn's 1991 SL2 sports touring sedan. "Control design is top notch with everthing well-marked and falling easily into hand," said John Davis. "We loved the crisp, accurate shifter that's as good as anything from Honda."